HE ETERNAL CITY WELCOMES THE CELEBRATIONS FOR THE 80TH ANNIVERSARY OF A TIMELESS ICON
FROM JUNE 25 TO 28, FOUR DAYS OF FESTIVITIES AND EVENTS OPEN TO ALL: MUSIC, EXHIBITIONS, GAMES, SPECIAL GUESTS, AND ENDLESS FUN
SET TO BE THE LARGEST GATHERING IN VESPA HISTORY, TENS OF THOUSANDS OF VESPISTI FROM AROUND THE WORLD ARE EXPECTED TO CELEBRATE A UNIVERSAL SYMBOL OF STYLE, JOIE DE VIVRE, AND FREEDOM
Milan – Might 28, 2026 – Rome is making ready to develop into the stage for the biggest celebration within the historical past of a real legend. From June 25 to twenty-eight, 2026, the Italian Capital will host VESPA ROMA 2026 – 80 YEARS OF AN ICON, a four-day pageant full of occasions open to the general public, devoted to the eightieth anniversary of a world image of freedom, type, and joie de vivre.
Rome, which embodies Vespa’s elegant and cosmopolitan soul like no different place, is able to welcome lovers from everywhere in the world, with 1000’s of Vespisti arriving from each continent.
Davide Zanolini – EVP World Advertising & Communication, Piaggio Group
“In Rome, we’re celebrating 80 years not simply of a model, however of a life-style that has uniquely impressed generations worldwide.
It is going to be a large celebration, bringing collectively passionate followers from each continent to share their love for Vespa and the innate sense of freedom that solely she will create. All of it will unfold with the unmistakable type and magnificence that Vespa has all the time carried alongside the streets of the world”.
The center of VESPA ROMA 2026 – 80 YEARS OF AN ICON would be the Foro Italico, particularly the Stadio dei Marmi, which shall be remodeled into the Vespa Village for the event. Right here, Vespa will welcome its friends to inform its story and showcase its future, that includes a parade of the rarest and most treasured historic fashions alongside the present vary, way of life and trend collections, and limitless merchandising alternatives in a devoted retailer space.
Sponsored by the Municipality of Rome, the four-day occasion is totally open to the general public—as a result of Vespa belongs to everybody—and boasts an extremely wealthy lineup.
The Village’s Predominant Stage will host steady leisure and particular friends, with music and power assured by Radio Deejay and its abilities.
Naturally, the Vespisti will take middle stage with their fashions from each period, alongside Vespa Golf equipment anticipated from 48 nations. Nonetheless, all Vespa lovers are invited to hitch the celebration and share their ardour.
A CURATED PROGRAM
· Thursday, June 25: The ribbon-cutting ceremony and the opening of the Vespa Village at 1:00 PM will mark the official begin of the occasion. This shall be adopted by the presentation of the Celebratory Coin — issued by the Ministry of Economic system and Finance and minted by the Istituto Poligrafico e Zecca dello Stato — and the official philatelic postmark ceremony by Poste Italiane. The photographic exhibition “80 Years of Vespa,” curated by Giacomo Bretzel, will open to rejoice the model’s stylistic evolution and its cultural and social affect.
The night will function music and dwell leisure by Radio Deejay and DJ Molella.
· Friday, June 26: The Vespa Village shall be in full swing with initiatives from Vespa and its companions. Vespa Golf equipment will take the highlight with the European Vespa Rally Championship and the Gimkana World Championship. Dwell performances and a DJ set by Wad will take over the Radio Deejay stage.
· Saturday, June 27: The extremely anticipated Grand Parade will happen within the morning: 1000’s of Vespas from each period will journey via the streets of Rome, hitting the town’s most iconic spots. It guarantees to be a spectacular explosion of shade traversing Rome like by no means earlier than in Vespa’s historical past. The afternoon and night will function a Treasure Hunt on the Village and the Vespa World Membership awards ceremony for the Sport and Tourism championships.
· Sunday, June 28: The Concorso di Eleganza (Magnificence Contest) will historically be one of the spectacular moments of this system, showcasing a parade of the rarest and most treasured Vespa fashions. The official closing of the Village at 3:00 PM will mark the top of the celebrations , with Radio Deejay’s leisure overlaying your entire day up till the ultimate awards and the departure of 1000’s of Vespisti heading dwelling.
VESPA ROMA 2026 – 80 YEARS OF AN ICON has introduced collectively a number of companions who share Vespa’s core values.
Predominant Companions: ENI, the worldwide tech-driven power firm dedicated to a socially honest power transition , alongside isybank, the digital financial institution of Intesa Sanpaolo, a venture born inside the Banca dei Territori Division led by Stefano Barrese.
Antonio Valitutti, CEO of isybank, famous: “Simply as Vespa has made mobility innovation accessible to hundreds of thousands over time, isybank brings expertise inside everybody’s attain. Because of this we stand alongside Vespa to rejoice an iconic historical past whose values we share”.
Premium Logistic Companion: DSV, providing international logistics providers.
Media Companion: Radio Deejay
Premium Companion:
MOAK, a world model in espresso roasting and distribution;
Molteni&C, a pacesetter in high-end indoor, outside, kitchen, and bespoke furnishings, and the primary impartial industrial group within the luxurious furnishings sector with 100% Made in Italy manufacturing;
Nestlé, representing premium high quality and Italian type worldwide with its manufacturers San Pellegrino and Panna;
TIM, the tech participant driving Italy’s digital transition;
Official Companion:
Dell’Orto, a number one firm within the improvement and manufacturing of gasoline and engine management methods;
Dreamride, a monetary providers line created via the partnership between Santander and the Piaggio Group;
Is Molas, a 4-Star Superior Lodge, Resort, and Villas that includes an 18-hole golf course in Southern Sardinia;
New Period, the world-leading baseball cap firm;
Playmobil, one of many world’s most recognizable toy manufacturers;
Rinascente, a prestigious assortment of shops that includes over 3,600 prime Italian and worldwide manufacturers;
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