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Over time, entrepreneur Raamayan Ananda felt like social media platforms weren’t constructed for group co-creation and incentive alignment. That prompted him to construct Veme as a brand new sort of social community.
It’s a Web3-powered short-form social video community, constructed for communities. Veme makes use of AI instruments to transform textual content into viral, culturally related short-form video memes.
“We’re a social media community constructed for communities. Principally, we’re filling within the hole the place social video has turn into the predominant medium of cultural alternate engineering in the present day. About 90% of web visitors goes to be video this yr,” Ananda mentioned.
Social networks like Reddit have finished nicely with text-focused communities, however Veme is extra like a cross between TikTok and Reddit, the place video meets social group dialogue.
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“The place is the brief kind video for communities?” Ananda mentioned.
Origins
Ananda served on the board of the Social Enterprise Circle, a 30-year impression funding group that has stewarded over $250 million in impact-related initiatives.
In 2013, Ananda cofounded Unify, a meditation platform to deliver thousands and thousands of individuals collectively in world synchronized meditations for world peace. It has launched greater than 70 world synchronized campaigns and has developed into community with two million subscribers. Some accomplishments have included breaking the Guinness E-book of World Data title for world’s largest on-line meditation and reaching over 6 billion views in 180 international locations.
At its peak, Unify reached 300 million impressions per thirty days throughout its media ecosystem. Ananda helped deliver collectively luminaries reminiscent of Deepak Chopra, Tony Robbins, Mooji, Mike Tyson, Russell Model, Prince EA and lots of extra into collective livestreams. Ananda’s household enterprise has developed over $2 billion price of real-estate worldwide, together with Marriott Govt Flats, Infinity Towers, W Resort and the Sony Aquaverse Waterpark.
In the meantime, he was an early investor and believer in Bitcoin and Ethereum, and has spoken at conferences worldwide on the way forward for decentralized communities. He labored pre-Bitcoin with financial luminaries reminiscent of Michael Linton to pioneer the way forward for credit score, and is now launching Veme.
The corporate began in 2020 within the midst of the pandemic. Ananda was operating Unify with a Fb group of two million members. It was getting round 100 million views a month. However the platform had its limitations, holding Unify from reaching its personal customers. Ananda noticed communities are based mostly on pursuits, not simply purely based mostly on sort of algorithms.
Making Veme
The corporate has raised $2 million to date in two rounds of token gross sales. The corporate is closing a $2 million enterprise spherical now.
“It’s all about group engagement and retention. Inside your communities, you may create debates, dialogue, AMAs. You possibly can have movies, reply to movies. You possibly can play social media, video video games. For those who’re a health influencer, you may submit each day challenges to group on who does the very best push ups, the very best exercises. All people can submit their content material. To not the worldwide feed, however into their communities.”
The corporate constructed an AI video meme generator. Veme has a decentralized public library with hundreds of clips that individuals can use to right away create content material and share their views. Customers can struggle one another in meme battles utilizing brief kind social video.
Admins or mods of the group can select prompts for the group. An AI mannequin can auto generate prompts for group members or folks can kind their very own. For those who’re in a cat group, you may share your individual cat second of the day. You possibly can add your individual clips to a clip library. You possibly can write a immediate for AI to generate a state of affairs and it’ll routinely generate one for you.
“That’s the place the title comes from the video meme. We’ve created a video meme generator, and we’re going to proceed to construct out the expertise for that. You possibly can auto generate video memes and switch them right into a main methodology for communication.”
Veme is exploring totally different codecs for video with customers. Leaderboards floor the preferred vemes.
Up to now, Veme has had good traction. It has offered $1.1 million in non-fungible token gross sales, with $800,000 closed in its first spherical for its seed token. It has raised $1.4 million in a token personal sale, and it has greater than 40,000 Twitter followers.
The group contains Duke Jones, CTO; Marchiano Loen, chief product officer; and Sebastian Roberts, COO. Traders embody Michael Birch, founding father of Bebo Social Community; Ted Subject, founding father of Interscope Data; Charles Wismer of Ledger Leap; Ross Fujii, former CTO at Cisco; and Alex Kelly, cofounder of Casper.
Blockchain is built-in into Veme in a few methods. One is thru decentralized promoting, the place the corporate places promoting into sensible contracts the place it has actual transparency. It splits promoting income with the group members. It’s like a tipping and rewards system for the group.
The Veme social platform is in beta testing, and it’ll possible launch in September. Hundreds of customers have used it to date.
At Unify, Ananda labored with Deepak Chopra, Tony Robbins and Oprah Winfrey. Every considered one of them treasured listening to voices of their communities. Nevertheless it was onerous to get that on Fb. With video, you may hear somebody’s voice and see that particular person’s face. That’s a lot extra highly effective, Ananda mentioned. That sort of suggestions is simple to provide on a platform like Veme, he mentioned. That’s how folks can turn into greater voices inside a group.
The corporate is presently elevating a $2 million personal spherical ($37.5M valuation) from traders together with Diode VC, Arcadia Group and Ridgecrest Capital Companions. Different large rivals are already wed to their codecs, so Ananda doesn’t count on a lot competitors quickly.
Proper now, folks touch upon Vemes which are posted by creating textual content responses. However Ananda mentioned the group is attempting out video threading and different options.
“One factor that we discovered is that the probably the most sticky platforms are those that truly allow group,” he mentioned. “The advantage of our platform is that our job is to onboard communities, and usher in communities to come back use the app and create incentive applications for them to make use of us. If we do our job proper, we’ll get an natural traction to make this actually go viral by itself.”
The beta will go stay in June or so.
