Quick Informal Government Summit
Prime restaurant leaders will share perception on how you can leverage information analytics and loyalty packages to ship customized experiences on the upcoming Quick Informal Government Summit.
Picture: Willie Lawless, Networld Media Group
June 23, 2025 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
It is no secret that information and information administration is a required technique for a profitable restaurant operation — whether or not it is information in regards to the buyer, information about kitchen administration or information associated to advertising.
Information merely is the engine behind the whole lot within the foodservice atmosphere and a important technique with regards to driving a rewarding buyer expertise and personalizing the visitor expertise.
Simply how you can do all that’s the focus of a panel on the upcoming Quick Informal Government Summit being held in Austin, Texas, from Oct. 5-7.
The panel discuss, “Information-Pushed Delight: Personalizing the Visitor Expertise,” is sponsored by Restroworks.
Members embody Jim Bitticks, president and chief working officer at Dave’s Sizzling, John Dillon, president of los angeles Madeleine, Geoff Henry, president of the Americas for Gong cha International and Jason Ingermanson, president and founding father of JRI Hospitality.
Ashish Tulsian, co-founder and CEO of Restroworks, is moderating the session.
The Quick Informal Government Summit is owned by Networld Media Group, publishers of Fastcasual.com, QSRweb and Pizza Market. The corporate’s subsequent occasion is the Restaurant Franchising & Innovation Summit which can happen March 16-18, 2026 in San Diego, California.
Specialists share first steps
The one-hour panel discuss will deal with how you can leverage information analytics and loyalty packages to ship customized experiences — from gathering and analyzing to designing a loyalty program that incentivizes buyer engagement.
start line for enterprises simply getting began with information assortment for personalization, in response to Bitticks, is to start trying on the pure contact factors a restaurant already has in place with company — POS, on-line ordering, loyalty program and even the reservation instrument getting used.
“At Dave’s, we centralize visitor information utilizing a buyer information platform like Bikky, built-in with our loyalty program. This mix offers us a high-level overview of our company and their preferences,” Bitticks mentioned in an e mail interview.
The model was capable of phase based mostly on behaviors comparable to spice choice, continuously ordered objects and even frequency.
“With these insights, we will decide how new objects are performing and how you can elicit sure visitor behaviors. As a model, we’re very strategic with how we leverage rewards and promotions, and these platforms permit us to realize significant insights to tailor smarter provides which might be related and on-brand,” mentioned Bitticks.
He recommends beginning with high-impact rewards as that may construct a extra related, data-driven visitor expertise which in flip drives loyalty and total lifetime worth.
“It is a good suggestion to trace what’s working — like how many individuals are coming again due to a customized e mail or how a lot they’re spending after receiving a particular provide — so you’ll be able to show ROI as you go.”
Henry recommends first defining how the model desires to personalize the visitor expertise.
“Are you seeking to have customized communications? Focused promotions and provides? Or menu suggestions based mostly on order historical past,” he mentioned in an e mail interview.
“If you have already got the instruments, then it is about segmenting your company based mostly on numerous behaviors. When you lack a number of the instruments, it’s possible you’ll have to put money into extra strong first social gathering programs, like loyalty or POS platforms, or provoke new processes, like visitor surveys.”
Managing all the info
The largest problem with information assortment and conducting evaluation is administration. It typically turns into overwhelming in quick style and finally torpedoes many methods which might be important to restaurant progress and success.
The state of affairs is particularly true for restaurant manufacturers juggling a number of programs and priorities, in response to Bitticks.
“However the bottom line is to strategy information administration like constructing a kitchen: you do not want each equipment on day one — you simply want the necessities to begin cooking effectively,” he mentioned.
Manufacturers want to begin by being intentional about what information issues most, he suggested.
“Do not attempt to accumulate the whole lot. As a substitute, deal with information that ties on to your objectives — like growing repeat visits, bettering order accuracy, or boosting loyalty. Meaning capturing clear, constant information from just some core programs: your POS, loyalty program, and on-line ordering platform. These often provide you with 70%–80% of the insights it’s worthwhile to start making smarter selections,” mentioned Bitticks.
The following step is leaping on what Bitticks known as “information hygiene” from the beginning of a knowledge assortment technique.
“Ensure that buyer profiles aren’t duplicated, and outline constant fields (e.g., “pickup” vs. “takeout”). It is a lot simpler to prepare your information as you go than clear it up later,” he mentioned.
Bitticks advises manufacturers to keep away from the lure of ‘shopping for the massive instrument,’ earlier than they’re prepared.
“As a substitute, select versatile platforms that combine effectively and allow you to develop over time. Many manufacturers attempt to do the whole lot directly, however success comes from layering slowly —accumulate, clear, join, then act,” he mentioned.
It is also all about making information helpful and never simply saved, he famous.
“Meaning commonly pulling stories, sharing insights throughout groups, and utilizing dashboards that floor what’s actionable” not simply what’s measurable, mentioned Bitticks. “Briefly: begin small, be constant, and all the time tie your information again to a buyer or enterprise purpose. When unsure, ask: ‘What resolution will this information assist us make?’ If you cannot reply that, it is most likely not price monitoring but.”
Henry’s recommendation for information assortment and administration is to begin small and get some straightforward wins.
“I are likely to deal with POS information (for buy historical past of things and quantities), loyalty date (for frequency), in addition to digital platform ordering” for behavioral developments,” he mentioned.
“And generally it is best to have a delegated ‘proprietor,’ like a enterprise analyst, who can champion a course of for the broader crew. That particular person can share broadly key insights and assist create motion plans for the group.”
Click on right here to register for the Quick Informal Government Summit.
