Quick Informal Government Summit
Sherif Mityas, CEO of BRIX Holdings Inc., isn’t any stranger to flying excessive whether or not in an airplane or in his function. On the Quick Informal Summit, he’ll focus on how manufacturers can’t simply survive however thrive throughout huge challenges.
Photograph: Networld Media Group
July 11, 2025 by Bradley Cooper — Editor, ATM Market & Meals Truck Operator
The Quick Informal Government Summit is rapidly approaching from Oct. 5 to 7 in Austin, Texas. FastCasual.com is spotlighting panelists who will likely be sharing knowledgeable insights on the occasion.
Sherif Mityas, CEO of BRIX Holdings, will participate within the Comfortable Hour with Quick Informal CEOs, who will collect for an excellent drink to debate the most important challenges going through the quick informal house and the best way to sort out them.
The Quick Informal Government Summit is a significant occasion that gathers executives to community, study progressive trade developments and take their manufacturers within the subsequent stage.
Networld Media Group is the organizer of the summit, publishers of Fastcasual.com, QSRweb and Pizza Market. Click on right here to register for the Quick Informal Government Summit.
The subsequent Networld Media Group occasion is the Restaurant Franchising & Innovation Summit happening March 16-18, 2026 in San Diego, California. High restaurant leaders will spend two and a half days of networking, inspiring tales and confirmed methods.
Describe your present function.
I’m at present the CEO of BRIX Holdings, a multi-brand restaurant portfolio firm with over 300 places in 45 states together with the manufacturers of Pleasant’s, Clear Juice, Orange Leaf, Purple Mango, Smoothie Manufacturing facility + Kitchen, Souper Salad, Humble Donuts and Pizza Jukebox.
What was your first-ever profession function and what’s one necessary lesson you discovered from it?
My first job out of my undergraduate school diploma was with United Applied sciences of their Pratt & Whitney Plane engine division. I used to be a younger Aerospace Engineer who thought I knew all the things and was going to return in and assist design the brand new plane engines of tomorrow! Clearly, I nonetheless had so much to study – and that was the one key lesson that has caught with me all through my profession – you at all times have one thing new to study, you have not seen it or executed all of it – there’ll at all times be one thing new, somebody that has extra expertise or data that may add to your studying and progress – by no means cease attempting to study one thing new each day and typically from probably the most sudden sources – be open to new concepts and ideas actually each single day!
What impressed you to work in your trade?
A majority of my profession earlier than moving into the restaurant sector was in retail — I had the chance to work with among the largest firms within the retail trade and discovered an awesome deal in regards to the B2C relationship and really understanding what’s required to achieve success. I used to be intrigued with the restaurant house because it married this information with the added complexity of operations – not solely do it’s important to promote the meals, however it’s important to make it as properly after which present all of the service and hospitality that’s required to make sure an awesome visitor expertise. It was this problem and the truth that everybody I mainly ever met within the restaurant house had been simply nice human beings – you possibly can’t beat this trade, its folks, its mission and goal and I am fortunate to be included in such an awesome ecosphere!
What do you get pleasure from most about your present function?
I like my group, my franchisees and our company — the most effective a part of my job is once I get to work together with any of these teams to study, to grasp and to hopefully help them of their objectives of both offering/delivering or receiving nice visitor experiences throughout our portfolio of manufacturers. I additionally love studying about new manufacturers and new founders on the market as we evaluate potential new acquisition targets for the BRIX portfolio. There are such a lot of nice new ideas which can be rising and have a lot potential, it’s an honor to fulfill these younger and new entrepreneurs as they make their approach in our restaurant sector.
What’s a typical false impression folks have about what you do?
I consider many individuals suppose that the CEO mainly dictates directives and actions from “on excessive” all the way down to the manufacturers and franchisees, however that could not be farther from the reality. It is a collaborative trade and firm — we solely succeed if we’re listening first, in search of to grasp after which collaboratively working with our franchisees and retailer groups to create the appropriate atmosphere, menu, property, advertising, and so forth to ship profitable and memorable experiences for our company — my time is spent with our groups and our group members within the eating places – that’s the place data begins and choices get made!
What’s one profession achievement you are most pleased with?
I am most pleased with the success that individuals who have labored with/for me have gone on to do. I’ve had the pleasure and honor of working with some nice folks —people that began with me as a supervisor or director and who now go by titles like CFO, CMO, SVP, and so forth – being a part of their journey and serving to them proceed to progress and elevate their profession realizing I had a small a part of that’s one thing I am at all times going to be probably the most pleased with. There are lots of who did that for me, so I’ll take each alternative to make it possible for I “pay it ahead” for others.
Who’s/was your mentor and what’s one necessary lesson you discovered from them?
I would should say my mentor is John Antioco, our chairman and an awesome buddy who I had the great fortune of first assembly again within the early 2000s. There are too many issues to even start to say on classes discovered from this eight-time CEO for among the largest and well-known manufacturers within the nation, however in all probability the one lesson that stands out is “by no means settle”. Even when you suppose you’ve got achieved the “proper” or “desired” outcome, take a step again, reassess and see when you can go even additional, make it even higher. He has and continues to be a useful useful resource and supply of expertise/data that solely makes me higher in my function each single day and I can not thank him sufficient for the chance to work with him.
What trade developments do you suppose are at present over-hyped and why?
I consider all the concern and angst round AI and robotics supposedly taking up the in-restaurant expertise is over-hyped. We are able to all see the worth in expertise and energy of AI and automation, however there’s something in regards to the restaurant trade and the HOSPITALITY that’s inherent in our service mannequin that’s at all times going to require human to human interplay. Its a part of that going out to dinner expertise that’s elementary to our trade. Will there be extra automation sooner or later? clearly sure, however will we at all times have folks in our eating places – additionally clearly sure for my part!
What trade developments do you suppose do not get sufficient consideration and why?
Consolidation is an space that does not get a number of consideration aside from when one model will get acquired by a personal fairness group. Nevertheless, the trail to even larger consolidation in our trade is accelerating. It clearly had benefits which teams like Roark and different giant corporations are leveraging for the good thing about each the manufacturers of their portfolio and their traders, nevertheless it’s additionally taking place on a smaller scale the place the alternatives to create scale and shared companies to rapidly develop rising manufacturers is turning into a key differentiator for accelerating progress in our trade. I see this development accelerating within the subsequent a number of years with the size and shopping for energy of extra consolidated teams creating extra and bigger deal stream shifting ahead.
What recommendation would you give to somebody simply beginning out in your trade?
Begin on the bottom ground, within the restaurant working each place potential. You possibly can’t really perceive what it takes and what actually occurs on this trade until you are within the trenches with the group — working a dinner shift within the BOH or serving six tables on a Friday night time — that have is important for all the things you wish to do sooner or later! Additionally simply hear, observe and ask questions —that is an trade constructed on expertise and data that’s handed down, no textbook or coaching guide will ever take the place of real-world expertise on this trade and actually studying by doing and watching people who got here earlier than you!
For those who weren’t working in your present area, what would you be doing as a substitute?
I’ve at all times needed to be an astronaut — however that ship has sailed until Bezos is keen to present me a experience on his spaceship!
What do you do to have enjoyable outdoors of labor?
I do know that is going to appear like its not outdoors of labor, however I like to go check out new and nice eating places throughout the nation. We have been to in all probability 50 Michelin starred eating places world wide at this level, however we’re at all times seeking to go to the subsequent great place and luxuriate in among the greatest meals from among the best cooks at any time when we will!
Are you concerned in any charitable organizations that you simply want to inform folks about?
Our household loves canines, particularly rescue canines and so we’re huge supporters of plenty of each nationwide and native canine shelters who handle the most effective creatures on the planet.
The place did you develop up and the way did your upbringing impression the particular person you might be right now?
I used to be born in Cairo, Egypt, however I really grew up in a small city in Wisconsin of all locations! The story is just too lengthy on how we ended up there, however I can let you know that Wisconsin impacts you rising up in a number of key methods – we will deal with the chilly, we love Outdated Fashioneds and we love the Inexperienced Bay Packers… I feel I’ve misplaced my persistence for chilly climate, however the different two are in my blood eternally!
What’s one fascinating factor about you that even the folks you’re employed with each day in all probability do not know?
I am unsure it is that fascinating, however I like to fly… I’ve a personal pilot license and having the chance to only be amongst the clouds on a lovely day is one thing I’ll at all times get pleasure from doing!
About Bradley Cooper
