Advertising and marketing Velocity Central (MVC) is Cisco’s data-driven demand technology platform created by entrepreneurs for entrepreneurs. Our companions use MVC to study, construct their model, launch campaigns, monitor outcomes and develop into world-class entrepreneurs.
For the previous decade, MVC has supplied our companion advertising professionals with curated campaigns for in the present day’s greatest alternatives. This month’s highlight marketing campaign is on finish person safety with Cisco Person Safety Suite.
The Person Safety Problem
One of many most important challenges dealing with organizations in the present day is identity-based assaults. Unhealthy actors are utilizing a variety of methods, from phishing and social engineering to provide chain assaults, enterprise e-mail compromise, and extra. For a lot of of those assaults, it might take a cybersecurity knowledgeable to identify the purple flags. This has develop into a significant downside for organizations. Talos, Cisco’s Menace Intelligence Group, discovered that 80% of breaches had been brought on by concentrating on customers.
Person Safety is a scorching subject, and one many safety patrons have been grappling with. Every time a brand new risk emerges, a brand new answer involves the market to guard towards that risk. In reality, massive enterprises have, on common, 76 safety merchandise. That is resulting in product complexity for safety and IT groups and organizations need to simplify.
That is the place Cisco, together with our companions, can present a holistic method to defending customers.
Cisco has investigated and researched this downside and once we requested safety patrons what their prime concern is, they stated again and again that product complexity is the basis of the problem. So somewhat than proceed the vendor-by-vendor method, we requested if these identical patrons would take into account a set to avoid wasting time managing merchandise, to make it simpler to deploy merchandise, and lower your expenses.
With the Cisco Person Safety Suite, we provide a brand new method to defending customers and solely Cisco has the dimensions and community to tell our merchandise to raised defend our prospects. With over 300,000 prospects and over 550 billion safety occasions per day, we see quite a bit. We’re utilizing this data to raised defend our customers so we all know which malicious websites we should always block, which IP addresses unhealthy actors are utilizing, or what behavioral indicators ought to set off sure alerts.
Cisco Person Safety Suite
The Cisco Person Safety Suite supplies a simplified, built-in person expertise. Person safety supplies higher efficacy by an built-in roadmap, complete safety, and incorporates AI to remodel administration and safe outcomes.
Merchandise work collectively and supply prospects with:
- Higher experiences: permits your prospects to be productive at their job with safe, seamless entry to all sources
- Higher economics: Work with one vendor to supply the breadth of options to guard your customers – meaning one contact, one contract, and one renewal.
- Higher efficacy: enhance your prospects’ safety posture, decrease their dangers, and hold their delicate data protected.
Cisco Person Safety Suite supplies our companions with:
- Consolidating cybersecurity options underneath one vendor to simplify subscription administration for companions
- Increasing the chance into an Enterprise Settlement (EA), making it way more troublesome for aggressive safety suppliers to displace incumbency
- Collaborating with our prospects as a trusted advisor and help prospects on their person safety journey
- Enhancing effectivity and saving prospects cash, whereas offering a precious enterprise final result
Drive demand and pipeline with Advertising and marketing Velocity Central
Do you know that companions who use Advertising and marketing Velocity Central (MVC) generate 4 instances extra pipeline than those that don’t? As a profit for being a Cisco registered companion, you’ll be able to generate extra pipeline and bookings by activating the Person Safety marketing campaign on Advertising and marketing Velocity Central.
MVC accelerates your time to market with ready-to-use content material, customizable campaigns together with e-mail and social copy, pictures, logos, and shareable content material to drive buyer engagement.
To optimize your advertising campaigns, MVC additionally supplies companies akin to:
- Co-branding: present your credibility by downloading and utilizing your Cisco partnership brand by brand builder
- Customization: set your self aside by selecting a ready-to-go marketing campaign, edit it and select from the numerous pictures in our library
- Account-Based mostly Concentrating on: add and handle your checklist of contacts in a single single place whereas monitoring marketing campaign engagement through a lead-scoring methodology
- Full-Service Actions: rent a third-party advertising company that will help you receive even higher outcomes and use your Cisco advertising funds, or your personal funds
Get began now
Study extra in regards to the Cisco Person Safety Suite by watching the overview video on Advertising and marketing Velocity Studying
Go to MVC to start constructing your Person Safety marketing campaign utilizing our step-by-step information.
Further sources:
Frustrate Attackers, Not Customers At-A-Look
Weblog – Social Engineering 201: How the Person Safety Suite Safeguards Organizations
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