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Many people anticipated robots to be part of our future, however maybe not in the way in which we imagined. As an alternative of doing our chores and serving us hors d’oeuvres (like Rosey the Robotic from The Jetsons), AI needs to suppose for us.
ChatGPT and different digital assistants can provide us mountains of knowledge on any matter underneath the solar in seconds — however how helpful are they?
I needed to see what ChatGPT needed to say about advertising and marketing. My enterprise, PostcardMania, has helped 118,342 small enterprise house owners all around the nation with efficient advertising and marketing methods for over 26 years. How did ChatGPT’s recommendation evaluate to what we have discovered?
Associated: ChatGPT Is Highly effective — and Can Wreak Havoc If You Do not Know Its 5 Deadly Flaws
I put this immediate in ChatGPT and was stunned by what I discovered.
Immediate: Advocate advertising and marketing methods that can generate new leads and gross sales for a small enterprise in 100 phrases or much less.
That is what ChatGPT suggested:
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Content material advertising and marketing: Create useful content material (blogs, movies) that deal with buyer ache factors.
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Social media promoting: Focused campaigns on platforms like Fb and Instagram.
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Electronic mail advertising and marketing: Have interaction potential clients with customized newsletters and provides.
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Referral applications: Incentivize present clients to refer others.
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search engine optimisation optimization: Enhance search engine rankings with focused key phrases.
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Partnerships: Collaborate with complementary companies for mutual promotion.
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Native occasions: Host or take part in neighborhood occasions to construct native consciousness.
It is a good begin. Nevertheless, ChatGPT missed these three suggestions that may enhance the trajectory of what you are promoting (I do know as a result of they had been key to my journey to $100 million in annual income).
They uncared for fame administration and social proof, which 93% of shoppers examine earlier than shopping for
An amazing quantity of individuals examine Google opinions. One report discovered a whopping 93% of patrons look to them earlier than making a purchase order. Which means that you may be dropping 93% of prospects if producing good opinions is not a precedence.
The excellent news is it isn’t as sophisticated as you would possibly suppose. Folks most frequently exit of their technique to go away a detrimental assessment — 95% — whereas solely 47% take the time to publish a optimistic assessment.
The hot button is merely asking! And this is not even a problem when you’ll be able to automate requests by e-mail or textual content message. In response to analysis, 70% of shoppers will go away a assessment if requested.
The web platform Podium was a game-changer for us as a result of you’ll be able to ship assessment requests for a number of totally different platforms from one central dashboard.
After we began utilizing Podium in 2020, the variety of our opinions elevated 250% from 2020 to 2022. As of July 2024, PostcardMania has over 2,795 five-star opinions on Google, the BBB and Belief Pilot.
Associated: 6 Proactive Methods to Promote Good Opinions and Supercharge Your On-line Fame
They did not suggest junk mail advertising and marketing, which generates 6x extra income per lead than digital sources
Since 1998, I’ve mailed postcards each single week to generate leads and join with clients. Since then, I’ve solely elevated my mailings, and we’re now as much as 232,000 postcards per week. The one time I reduce my junk mail advertising and marketing was in 2008 in the course of the recession, and that mistake crippled our income till we corrected our mailings.
I’ve additionally tracked the expansion that mailing postcards has created. From 2019 to 2023, I elevated our personal mailing quantity by 16%. Concurrently, our income has grown a mean of 15% annually. This can be a good instance of how the quantity of selling you place out guides your return.
I’ve additionally discovered that junk mail leads generate six occasions extra income than digital leads. We analyzed 114,373 leads that transformed to gross sales in 2023 and located that postcard leads generated 600% extra income per lead ($229.41) than leads from digital sources ($37.09).
There’s a science behind junk mail’s effectiveness, although. One research that tracked every participant’s eye motion and coronary heart charge whereas partaking with mail discovered that individuals skilled extra pleasure and need whereas interacting with printed commercials versus digital.
As a result of tangible nature of mail, folks additionally recall printed adverts higher than digital adverts. One research discovered that when requested to quote the model of an commercial that they had simply seen, 75% of members may recall the model behind the junk mail piece. Solely 44% of recipients may recall the model behind the digital advert — a 70% distinction.
With a lot knowledge backing junk mail, leaving it out of your annual finances could be an enormous mistake.
They failed to say the largest issue of success: how a lot you have to be advertising and marketing — a large quantity
ChatGPT uncared for to tell readers precisely how a lot time, cash and energy they need to allocate to advertising and marketing.
In my a long time of expertise operating a enterprise with over 380 workers, I perceive advertising and marketing plans would possibly find yourself on the again burner. A lot goes into operating a enterprise that every one too usually entrepreneurs suppose a easy advertising and marketing plan is enough. That is the farthest factor from the reality.
In truth, most of my shoppers hate after I inform them this…
Advertising and marketing is the largest differentiator between companies that survive and people who thrive.
You could market like you’re an athlete coaching on your final likelihood on the Olympic gold medal. The survival and supreme longevity of what you are promoting are on the road; why would you market such as you had been taking part in T-ball?
Even when you’ve got a restricted finances, put as a lot cash into your advertising and marketing as potential. I even recommend you discover areas the place you may in the reduction of and reallocate the funds to your advertising and marketing (so long as it does not put jobs in danger).
No matter you determine to do — whether or not it is social media adverts, search engine optimisation, junk mail — simply give all of it you’ve got acquired. You will not remorse it, and you will seemingly not solely beat out your competitors however win the gold … that’s, the gold of elevated income.
