Individuals need wi-fi cellphone charging pads of their new automobiles. They need them for drivers. They need them for front-seat passengers. They need them for rear-seat passengers.
They don’t need self-driving options.
That’s the conclusion of a brand new research from AutoPacific, a consulting firm that helps automakers with “market analysis, product improvement, product and market planning, and advertising and marketing.”
Associated: The Finest And Most Superior Automotive Options You Will Need
The 2024 version of the corporate’s annual Future Attribute Design Examine (sure, FADS) surveyed greater than 14,900 licensed drivers within the U.S. who intend to accumulate a brand new car inside the subsequent three years about what options they need of their new automotive.
Largely, they need it to assist telephones.
Patrons Need Electrical energy All over the place
Probably the most requested attribute was a wi-fi charging pad that supported front-seat passengers, not simply drivers. Respondents had been keen to pay $50 for the function. A handful of 2024 fashions have twin entrance wi-fi charging pads, although most automobiles we’ve examined assist only one cellphone.
The second-most-requested function was a tie. Thirty-seven p.c of respondents wished one other charging pad – this one for rear-seat passengers. They’d pay one other $50 for that pad.
An equal proportion wished heated and cooled entrance seats. Customers would pay as much as $550 for these.
Within the early days of the electrical automotive period, electrical energy is behind many shopper requests. A 110-volt family electrical outlet within the automotive additionally made the highest 10.
Personalized Profiles a Rising Request
Driver profiles – reminiscence settings that allow two totally different drivers in a family arrange the automotive for their very own preferences – moved from tenth on the checklist final yr to sixth this yr.
“This function is usually a big assist amongst households with a number of drivers who might at occasions share a car,” says Robby DeGraff, AutoPacific Supervisor of Product and Shopper Insights. “Making your personal driver profile settings requires a little bit of preliminary homework, however as soon as established, it’s basically a get-in-and-go expertise with the car routinely setting the seat, mirrors, steering wheel, audio presets, and plenty of different private settings to your preferences while you get within the car.”
Associated: People Rising Much less Trustful Of Self-Driving Automobiles
Automakers Need Self-Driving. Customers Don’t.
Some options are fashionable with automakers however not automotive buyers. Fingers-off driving know-how like Ford’s BlueCruise or Common Motors’ Tremendous Cruise stayed off the checklist once more.
As an alternative, drivers requested for less complicated security measures. Rear-cross visitors alert with emergency braking – a system that detects crossing visitors behind a automotive and might hit the brakes to attempt to forestall an accident – made the checklist.
Associated: What Is Rear Cross-Visitors Alert?
That, nevertheless, could be an early step towards self-driving. Automakers say that growing such security techniques helps feed into the analysis that would sometime give us self-driving automobiles.
However buyers nonetheless worth easy, cheap creature comforts extra. They’d slightly have sunshades for rear-seat passengers, as an example, they usually’d pay an additional $100 to get them, in line with AutoPacific.
The Prime 10 Most-Needed Automotive Options
| Function | Share Who Needed It | What They’d Pay |
| Wi-fi charging pad for entrance passengers | 44% | $50 |
| Wi-fi charging pad for rear passengers | 37% | $50 |
| Heated and cooled entrance seats | 37% | $550 |
| Rain-sensing windshield wipers | 36% | $75 |
| Sunroof/Moonroof | 35% | $800 |
| Driver profile settings | 35% | $50 |
| Family 110-volt outlet | 34% | $100 |
| Shades for rear passengers | 33% | $100 |
| Rear cross-traffic alert with emergency braking | 32% | $150 |
| Constructed-in air compressor | 31% | $100 |
