GCash, Bear Model, YouTube, and Jollibee emerged as essentially the most invaluable Filipino manufacturers in Kantar BrandZ’s Philippines 2024 report. Because the world’s main information, insights, and consulting agency, Kantar created BrandZ to rank the world’s most beneficial manufacturers, and assist market researchers, planners, and strategists alike with impactful approaches for model progress.
With the discharge of this report, the lesson for manufacturers and entrepreneurs is evident—efficient advertising and marketing funding and long-term considering are key to progress prospects. Manufacturers which can be persistently investing in and establishing robust emotional connections with their customers are in a greater place to navigate the present enterprise local weather and speed up sustainable model progress.
Kantar Philippines’ Jose Villabrosa, Ed Dacanay, and Eva Claravall sit down for the Q & A session on the Kantar BrandZ launch that includes the 2024 Most Precious Philippine Manufacturers
“This 12 months’s outcomes present that, even within the face of our present enterprise atmosphere, it’s doable to search out progress in any class with the proper technique centered on establishing and sustaining robust connections with customers, in addition to modern approaches. Manufacturers develop by being meaningfully completely different to customers. By means of the assistance of Kantar’s Blueprint for Model Progress, manufacturers can allow to drive market penetration five-fold relative to others.” stated Jose Villabroza, Chief Consumer Officer of Kantar Philippines.
“Of the manufacturers included in our survey, the strongest Philippine manufacturers encourage folks and have a transparent objective,” added Ed Dacanay, Group Head at Kantar Philippines. “They match effectively into the material of each day lives of Filipinos and have plain worth even throughout instances of disaster.”
In additional explaining the essence of significant differentiation, Dacanay additional defined the three parts that invaluable manufacturers. “Predisposing customers to manufacturers assure sustainable progress. Being current means valuing buyer expertise. Discovering new area is about maximizing rising wants and events.”
Kantar BrandZ evaluation additional revealed that perceived model differentiation is a key predictor of a model’s share progress. As such, selling any sense of differentiation and making it extra recognized and related to customers can enhance model worth over the long run.
Essentially the most invaluable Filipino manufacturers, unveiled
Kantar BrandZ unveiled the 2024 version of its Most Precious Filipino Manufacturers report final September 17, 2024, at EDSA Shangri-La, Mandaluyong Metropolis. Of the 54 manufacturers included within the survey, BrandZ acknowledged the High 3 Filipino Manufacturers in these 4 classes, specifically:
- Fee Networks: GCash, PayPal, Maya
- Dairy: Bear Model, Yakult, Milo
- Video Leisure: YouTube, Netflix, ABS-CBN
- Quick Meals: Jollibee, McDonald’s, Mang Inasal
Neil Trinidad, Chief Advertising and marketing Officer for GCash, served because the occasion’s keynote speaker and shared the secrets and techniques behind GCash’s phenomenal model progress. By highlighting the idea of economic inclusion and fixed innovation, GCash has been in a position to promote the model’s significant distinction and achieve immense worth out of it.
The occasion additionally acknowledged one other high Filipino model, Purple Horse Beer, for rating twenty sixth within the High 30 Most Precious Southeast Asian Manufacturers 2024. With a Model Worth of US$1.453 billion, Purple Horse emerged because the High Alcohol Model in Southeast Asia.
About Kantar BrandZ’s survey methodology
The outcomes of Kantar BrandZ’s Philippines report have been based mostly on a survey performed in November 2023, with a pattern dimension of 400 respondents per class, bringing the full to 1,600 respondents for the 4 classes.
Jose Villabroza, Chief Consumer Officer of Kantar Philippines, discusses Kantar BrandZ’s Blueprint Overview because the agency acknowledges the 2024 Most Precious Philippine Manufacturers on Sept. 17, 2024 at EDSA Shangri-la Lodge.
BrandZ ranks top-performing manufacturers based mostly on their Demand Energy index, a measure of shopper demand for the model, which may predict the model’s quantity share based mostly purely on perceptions. This rating can clarify a shopper’s present predisposition to decide on one model over one other, if buy selections have been based mostly purely on model associations.
Since 2006, Kantar BrandZ’s industry-leading model valuations have helped researchers, planners, and strategists higher perceive manufacturers and enhance model efficiency. It’s additionally the world’s most intensive model fairness research, with over 4 million shopper interviews protecting 21,000 manufacturers throughout 532 classes in 54 markets.
Get the blueprint for model progress
Need to change into a high Filipino model like GCash, Bear Model, YouTube, and Jollibee?
Get Kantar’s Blueprint for Model Progress. Constructed on 6.5 billion world information factors gathered over the previous decade, Kantar’s evidence-based framework presents a data-driven strategy to your advertising and marketing efforts, displaying how significant manufacturers command 5x market penetration right this moment.
Get Kantar’s Blueprint for Model Progress Free digital e-book and dive deep into Kantar’s in-depth evaluation.
ADVT.
This text is delivered to you by Kantar.
