Niko Companions has printed its online game market sizing mannequin outcomes for Asia & MENA. Mixed, the 2 areas generated $85.5 billion in income in 2023, up 4.6% year-on-year.
The agency expects the market to proceed rising, albeit at a lowered price. In 2024, Niko Companions is forecasting the area to develop 2.5% to $87.6 billion in income. Moreover, it expects this tempo of development to proceed via 2028. Over these subsequent 5 years, Niko Companions anticipates the mixed Asia & MENA video games market to achieve almost $100 billion ($97.1 billion) with a CAGR of two.5%.
“Asia and MENA stay important within the world video games market, and drivers to the expansion in these areas embody localization, improve in participation by feminine players, authorities help for esports, development of out-of-app monetization of cellular video games, and rising spending energy.” mentioned Lisa Hanson, CEO of Niko Companions. “In an effort to achieve significant entry, firms should get to know the native market realities and clearly perceive the context behind the info they use for his or her strategic planning.”
The mannequin knowledge is predicated on a Niko Companions survey of seven,700 players within the Asia & MENA area between November 2023 and April 2024.
Lil Snack & GamesBeat
GamesBeat is happy to companion with Lil Snack to have custom-made video games only for our viewers! We all know as players ourselves, that is an thrilling technique to interact via play with the GamesBeat content material you’ve already come to like. Begin taking part in video games now!
Niko Companions: Asia + MENA market variations
The Asia and MENA mannequin contains 13 markets: China, India, East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam) and MENA (Egypt, Saudi Arabia, and the United Arab Emirates).
Mixed, these markets account for 1.61 billion players in 2023 — over half of the world’s gamers. By 2028, Niko companions expects the variety of players in these areas to achieve 1.99 billion in 2028 at a 5-year CAGR of 4.4%. India accounts for 72% of this projected development in players. Over the following 5 years, the nation is probably going so as to add 277 million extra players (totaling 731 million), surpassing China’s present participant depend.
The MENA markets are anticipated to be the second quickest rising, whereas Japan and Korea ought to develop extra slowly than different markets.
Platforms and Play time
Asia and MENA players skew in the direction of cellular. The overwhelming majority (93.7%) of those players play on cellular gadgets, whereas 35.1% play on PC and 4.9% on console. In 2028, there will likely be 1.87 billion cellular players, 606 million PC players and 100 million console players.
In response to Niko Companions, Asia and MENA players account for over half of world participant spending on cellular and PC.
Cellular players in these markets spent about $58 billion on the platform. This accounts for 57.8% of world spending on cellular. Likewise, these gamers spent slightly below $20 billion on PC video games in 2023 or 50.4% of world spending on the platform.
Moreover, Niko Companions noticed a rebound in common gaming hours per week in Asia, up 36.2% year-on-year. Compared, the agency noticed a ten% decline in common gaming hours per week in 2023. Niko Companions noticed this development in playtime throughout particular person platforms with common hours performed up 28.1% for PC, 19.3% for cellular and 12.0% for console.
Niko Companions’ Asia & MENA market mannequin studies 2024 are accessible now.
