Eastside Golf breaks down limitations with Mercedes ladies’s clothes

Eastside Golf and Mercedes-Benz USA have partnered up for a ladies’s clothes collaboration as a part of their multi-year partnership.

It is without doubt one of the newest methods the golf model continues to interrupt down limitations and pave the best way to creating golf extra numerous.

Eastside Golf co-founders Olajuwon Ajanaku and Earl Cooper spoke with Enjoying By in an unique to element their ladies’s line and partnership with Mercedes-Benz.

“They’re an ideal accomplice,” Ajanaku stated. “Intentionality for Mercedes has been off the charts.”

Mercedes-Benz, a preeminent sponsor inside the sport, and Eastside Golf each need extra inclusivity. Working with the clothes firm gave the German model a approach to do this.

“All of the issues that bigger companies have a troublesome time with or battle with in terms of HBCUs, golf and variety — we’re in a position to give that, but additionally run a real enterprise. They respect our enterprise acumen,” Ajanaku stated. “It makes us really feel like we’re doing this the suitable approach.”

Mercedes-Benz USA wished to create a ladies’s line with the Atlanta-based model.

So Eastside Golf went to work to design a capsule assortment for the women. The nine-piece line is the primary time the model has stepped into the ladies’s attire aspect because it continues to remain true to its signature craftsmanship.

Eastside Golf

The gathering is darkish blue, with the Mercedes and the Eastside Golf brand featured.

“Once I did the photograph shoot, I didn’t embody males,” Ajanaku stated. “I wished ladies to have their very own second. I wished to place ladies on a pedestal for Eastside Golf, and rightfully so. It’s about time — that’s why we’re really doing it.”

Eastside Golf’s intentional mindset with Mercedes Benz

Eastside Golf’s tagline is to be genuine. They are not looking for folks coming into golf feeling like they’ve to vary who they’re, together with ladies. Golf is an area that may deal with completely different personalities.

“Come into this recreation as you’re,” Ajanaku expressed with such intention. “We did the panel with Mercedes-Benz in Augusta, and we talked about what’s lacking from the sport and how one can develop it. Don’t be something completely different. We encourage the ladies to select up a golf membership and go on the market, be your self and have enjoyable with it.”

A part of that comes with their nontraditional method to golf style. They’re a model that encourages its prospects to embrace its tradition. It’s about being authentic.

Eastside Golf

“That’s lacking — folks being their genuine selves,” Ajanaku stated. “We push that for the ladies. That’s going to develop the sport, as a result of ladies’s ideas on sure issues — it’s lacking. We want that inside the sport.”

The ladies’s assortment is simply one of many initiatives Mercedes-Benz USA has collaborated on with Eastside Golf. The luxurious automotive model additionally helped create an Augusta Neighborhood Day and invited the Morehouse Golf workforce to attend The Masters.

They hosted over 300 gamers on the neighborhood day and gave away 72 pairs of footwear, along with grants for males’s and ladies’s golf packages.

Cooper and Ajanaku have much more deliberate with Mercedes-Benz USA.

“We’ve our Eastside Golf Invitational developing in New York Metropolis. We’ll have a presence there working with Mercedes,” Cooper stated. “We’ve a neighborhood day in Atlanta with that being the U.S. headquarters; they plan on leaning in there. We’re going to proceed to push ahead. That’s the linchpin between the neighborhood and large luxurious manufacturers like Mercedes.”

Their partnership began eight months in the past they usually have already achieved a lot collectively.

As golf style continues to realize traction in changing into a part of the game’s lexicon, Eastside and Mercedes have the chance to assist develop the sport like by no means earlier than.

Savannah Leigh Richardson is a golf workers author for SB Nation’s Enjoying By. For extra golf protection, you’ll want to comply with us @_PlayingThrough on all main social platforms. You can too comply with her on Twitter @SportsGirlSL and Instagram @savannah_leigh_sports.