The previous three years have seen GRAZIA Singapore endure one thing of a recalibration because it goals to place itself away from present trend magazines in the marketplace by turning into a multidimensional cultural authority for contemporary girls. Amid a quickly shifting media panorama, GRAZIA Singapore has efficiently scaled its affect by constructing on its cultural relevance and elevating what trendy trend media could be. On the helm of this transformation is Pakkee Tan who has efficiently mastered the media trifecta of editorial integrity, business technique and viewers engagement. Beneath his route, GRAZIA Singapore has sharpened its identification round “clever glamour,” balancing luxurious trend credibility with tales that resonate emotionally inside an Asian cultural context.
From elevated print storytelling to experiential model partnerships and a fast-growing social presence, the title has expanded its footprint whereas sustaining a cohesive editorial imaginative and prescient. As GRAZIA Singapore celebrates its third anniversary below his management, LUXUO speaks to the person steering the title amid a quickly shifting media panorama. On this candid dialog, Tan displays on the title’s journey to date. He additionally shares his insights into the realities of main a contemporary media model, the evolution of trend journalism, the function of AI in shaping the way forward for content material and what it takes to construct a publication that each captures consideration and instructions belief amongst as we speak’s attuned readers.
You might have been on the helm of GRAZIA Singapore over the previous three years. How would you describe the function and the atmosphere you’ve got been working in?
Main GRAZIA Singapore over the previous three years has been each exhilarating and deeply formative. It’s a function that sits on the intersection of creativity, technique and management. The media panorama is quick, aggressive and always shifting, so the atmosphere calls for readability of imaginative and prescient paired with agility in execution.
What has been most energising is constructing a small however extremely pushed group that understands find out how to stability trend authority with cultural relevance. Now we have been intentional about shaping GRAZIA Singapore as a lot greater than only a journal however as a dwelling, evolving platform — one which speaks fluently throughout print, digital, social and experiential areas.
What’s on the very core of GRAZIA’s DNA?
At its core, GRAZIA has all the time been about clever glamour. It’s fashion-forward, however by no means frivolous; aspirational, but grounded in actual girls’s lives.
For GRAZIA Singapore, that DNA interprets right into a distinctly trendy Asian lens — the place type, ambition, magnificence and tradition coexist. We’re fascinated with girls who’re shaping conversations, not simply tendencies, and in tales that really feel well timed, considerate and emotionally resonant.
How has GRAZIA developed into certainly one of Singapore’s most inventive and interesting media manufacturers?
Our evolution has been pushed by a willingness to rethink what a trend media model could be as we speak. Now we have invested closely in robust visible storytelling, sharper editorial voices and unique franchises that may stay seamlessly throughout platforms.
Print stays a press release of craft and curation, whereas digital and social permit us to be extra speedy, conversational and experimental. That readability has allowed GRAZIA Singapore to really feel cohesive, but dynamic.
What are the components behind the profitable growth of GRAZIA Singapore’s numbers on social media?
We concentrate on robust storytelling — whether or not it’s movie star, trend, magnificence, or tradition — fairly than chasing virality for its personal sake. Knowledge informs our choices, however intuition and style nonetheless lead. Collaborations with expertise, behind-the-scenes entry and content material that feels insider but accessible have additionally performed a key function in driving significant, sustained development.
What have been among the most profitable collaborations with model companions throughout 2025?
2025 has been an vital 12 months for deepening model partnerships. Probably the most profitable collaborations have been these the place editorial integrity and business targets are clearly aligned — whether or not by way of experiential occasions, long-form storytelling, or multi-platform campaigns.
One standout instance was our 360-degree partnership with Tiffany & Co., anchored by a extremely shareable cowl that includes Faye Malisorn. Amplified throughout digital and social platforms, and adopted by an in-store occasion, it turned certainly one of our only campaigns of the 12 months.
It’s exactly this method — translating craftsmanship and heritage into trendy, culturally resonant narratives — that has seen luxurious jewelry, trend and wonder companions reply so positively.
Are you able to inform us extra about GRAZIA Singapore’s Sport Changers initiative?
GRAZIA Sport Changers is certainly one of our most significant editorial initiatives. It was created to highlight people who’re redefining success on their very own phrases — throughout trend, tradition, entrepreneurship and the humanities.
It isn’t about fame or scale alone, however impression, originality and intent. The initiative has developed right into a recognisable GRAZIA franchise, with the potential to increase additional into occasions, digital storytelling and community-building within the years forward.
Past marking a profitable three-year anniversary, what plans does GRAZIA Singapore have for 2026?
2026 is about scale with substance. We want to strengthen our digital ecosystem, develop our video- and event-led IPs and additional place GRAZIA Singapore as a cultural authority — not only a trend title.
There may be additionally a robust concentrate on regional relevance and deeper viewers engagement, whereas persevering with to raise the standard and collectability of our print product. Development, for us, is about relevance as a lot as attain.
What’s your perspective on the way forward for media, given the rise of ChatGPT and different AI platforms?
AI platforms like ChatGPT will undoubtedly reshape how media operates — notably in areas comparable to effectivity, analysis and content material optimisation. That stated, they don’t change style, judgment, or viewpoint.
The way forward for media belongs to manufacturers that may provide perspective, curation and emotional intelligence. AI is a instrument; storytelling, belief and cultural fluency stay inherently human strengths. Media that understands find out how to combine each thoughtfully will thrive.
What do you contemplate your proudest achievement throughout your time at Coronary heart Media Group?
I’m most pleased with serving to to form GRAZIA Singapore right into a assured, recognisable model with a transparent voice and imaginative and prescient. Constructing one thing with long-term worth — editorially, commercially and culturally — has been extremely rewarding.
Greater than metrics, it’s the truth that GRAZIA Singapore now stands for one thing distinct in a crowded media panorama. That sense of authorship and route is what I worth most.
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