Quick Informal Govt Summit
Aaron Noveshen, founder and CEO of Starbird Rooster, is collaborating in a Quick Informal Govt Summit panel on AI. Be taught all about him in immediately’s speaker highlight.
Picture: Networld Media Group
September 19, 2025 by Bradley Cooper — Editor, ATM Market & Meals Truck Operator
The Quick Informal Govt Summit is going down in Austin from Oct. 5 to 7 and celebrating its twentieth anniversary with quite a lot of informative panels, keynote periods and reward ceremonies.
AI is coming to the summit this 12 months, with a panel on how AI is impacting the quick informal kitchen. Panelists will separate the hype from the fact and talk about real-world methods to combine AI for kitchen operations.
Becoming a member of this panel is Aaron Noveshen, founder and CEO of Starbird Rooster. Under he shares his experience, insights and life classes.
Describe your present position
Noveshen is a extremely achieved chef, restaurant entrepreneur and trade thought chief in meals and beverage innovation. I’m the founder and CEO of Starbird. Since its inception in 2016, Starbird has expanded to 18 areas, together with brick-and-mortar eating places, airport venues and stadiums, whereas securing multi-unit franchise agreements in Washington, Utah, Colorado and Illinois.
What was your first-ever profession position and what’s one essential lesson you discovered from it?
My first position was as a line prepare dinner in a high-quality eating kitchen. It was humbling and demanding, however it taught me that execution issues — success comes from doing the small issues proper, persistently. That self-discipline has formed every part I’ve constructed since.
What impressed you to work in your trade?
Meals has at all times been my means of connecting with folks. Rising up surrounded by unimaginable cultural range in Los Angeles, I noticed firsthand how meals brings communities collectively. That impressed me to dedicate my profession to creating experiences that mix craft, hospitality, and accessibility.
What do you get pleasure from most about your present position?
I like constructing — manufacturers, groups, and concepts that transfer the trade ahead. At Starbird, I get to mix creativity with technique, from menu innovation to scaling methods, and I particularly get pleasure from mentoring future leaders in our firm.
What’s a standard false impression folks have about what you do?
Many assume my position is usually concerning the meals. Whereas meals is central, management on this trade is equally about tradition, methods, and folks. My job is much less about cooking daily and extra about creating the situations for hundreds of nice meals and experiences to occur.
What’s one profession achievement you are most happy with?
Launching Starbird and watching it develop right into a category-defining model. We proved that you may disrupt quick meals by marrying chef-driven high quality with velocity, comfort, and know-how — setting a brand new customary for what “quick meals” can imply.
Who’s/was your mentor and what’s one essential lesson you discovered from them?
I have been lucky to have a number of mentors, and essentially the most useful lesson they shared was: “play the lengthy sport.” Brief-term wins matter, however enduring success comes from persistence, persistence and staying true to your values.
What trade developments do you suppose are presently over-hyped and why?
I believe some “shiny” applied sciences, like robotics in each utility or one-off menu gimmicks, get extra hype than substance. Innovation is thrilling, however until it actually improves visitor or workforce experiences, it typically creates extra headlines than impression.
What trade developments do you suppose do not get sufficient consideration and why?
Staff member well-being and coaching. Instruments like AI could make work simpler, onboarding quicker and careers extra fulfilling, however the dialog too typically facilities solely on visitors. Investing in folks on the frontlines is the place actual, lasting benefit will come from.
What recommendation would you give to somebody simply beginning out in your trade?
Be resilient, keep curious, and do not draw back from laborious work. This trade teaches classes in self-discipline, empathy and problem-solving that translate all over the place. The extra open you might be to studying — from meals to folks to enterprise — the extra rewarding your path can be.
In the event you weren’t working in your present subject, what would you be doing as a substitute?
I would nonetheless be creating experiences — whether or not educating, writing, or beginning one thing entrepreneurial. I am wired to construct issues from scratch and produce folks collectively, so I would discover one other solution to mix creativity, neighborhood and enterprise.
What do you do to have enjoyable exterior of labor?
Cooking and entertaining household and mates is my glad place. I like gardening, grilling, and creating meals that carry folks collectively. I am additionally enthusiastic about journey and exploring meals cultures from Mexico Metropolis to Iceland, which fuels each my pleasure {and professional} inspiration.
Are you concerned in any charitable organizations that you simply wish to inform folks about?
I assist causes that tackle starvation, vitamin and culinary training, together with native meals banks and faculty meals applications. I consider our trade has a accountability to make use of meals as a pressure for good within the communities we serve.
The place did you develop up and the way did your upbringing impression the individual you might be immediately?
I grew up in Los Angeles, an unimaginable meals city. From taco vans to Korean BBQ to Jewish delis, I used to be uncovered early to the facility of cultural range by means of meals. That gave me a lifelong appreciation for taste and hospitality. Shifting to the Bay Space for school layered on entrepreneurial vitality and innovation, which formed how I strategy constructing companies immediately.
What’s one fascinating factor about you that even the folks you’re employed with daily most likely do not know?
I am an enormous reside music fan and can typically journey to catch a band I like. Music sparks creativity for me in the identical means meals does — it is an vitality supply that retains me impressed.
Is there anything you wish to inform folks about your self or your organization/group?
Starbird was created to redefine quick meals—to indicate that comfort would not need to imply compromise. As we develop nationally, we’re not simply rising a model; we’re constructing a motion that evokes folks to count on extra from the meals they eat: extra high quality, extra integrity, and extra positivity in each chew.
Click on right here to register for the Quick Informal Govt Summit. Use code AMCEDIT20 for 20% off at checkout. Registration ends Oct. 3.
About Bradley Cooper
