New drops, daring revivals, and a couple of surprises—jewelry this season is all about self-expression and storytelling. Whether or not you’re into nostalgic nods, sculptural assertion items, or cultural throwbacks, there’s one thing right here to spark your obsession.
From reinterpretations of iconic collections to the debut of new ambassadors and inventive chapters, these are the maisons making headlines.
These are the items—and personalities—reshaping the season’s sparkle.
Bvlgari Expands Its Tubogas Assortment with 9 Placing Designs
A 12 months after its relaunch, Bvlgari’s Tubogas assortment returns this September with 9 dynamic new creations, proving the enduring attract of the maison’s signature coiled design.
Born within the Forties and impressed by industrial fuel pipes, the Tubogas method transforms strips of gold into fluid, seamless ribbons—a feat of technical mastery and sensual magnificence. The newest chapter introduces three variations of hoop earrings: minimalist yellow gold mini hoops, a daring yellow gold pavé diamond fashion, and an unique pavé rose gold design out there solely in Larger China. Two new rings be a part of the lineup—one glossy and polished, the opposite absolutely pavé-set—alongside a dramatic earring-and-necklace set pairing onyx, diamonds, and yellow gold in a nod to the power of the Twenties.
In October, two distinctive Alta Gamma creations will debut: a pink gold bracelet and necklace, enriched with vivid rubellite and malachite inserts, topped with pavé diamonds. Designed for layering and self-expression, the Tubogas novelties embody versatility and fashionable glamour.
Cartier Celebrates the Panther in a World Open-Air Spectacle
Cartier’s legendary panther prowls into a brand new period with a dramatic world marketing campaign that brings the Maison’s emblem to life on an epic scale.
In Tokyo, the bustling Shibuya Crossing is reworked right into a monumental triptych, whereas in Las Vegas, the panther seems in three dimensions on the Sphere’s huge LED exterior. From Dubai to Paris’ Place Saint-Michel, Shanghai, and London, immersive installations merge bodily and digital worlds, with the panther rising by way of Cartier’s iconic initials or commanding consideration with a single look.
These spectacular shows have a good time the panther’s enduring symbolism: freedom, energy, and magnetic magnificence—values which have outlined Cartier for generations.
Chaumet Revives the Wheat Motif with L’Épi de Blé Excessive Jewelry
Chaumet celebrates its legacy as a naturalist jeweller with the revealing of L’Épi de Blé, a excessive jewelry parure impressed by wheat—an emblem of prosperity and abundance adored by Empress Joséphine and Empress Marie-Louise.
Crafted in luminous brushed yellow gold and pavé-set diamonds, the gathering captures the motion of wheat swaying within the wind, symbolising vitality and renewal. The parure features a up to date bandeau tiara, a finely sculpted necklace, a blinding ring set with a two-carat pear-shaped diamond, and a pair of earrings adorned with one-carat pear-shaped diamonds.
With its interaction of quantity and lightweight, L’Épi de Blé is a poetic ode to nature, mixing historic motifs with fashionable artistry to create timeless items that illuminate the wearer with a golden, life-affirming glow.
Boucheron Unveils ‘Impermanence’ for Carte Blanche 2025
For its newest Carte Blanche assortment, Boucheron hits pause on nature’s fast-forward. Titled Impermanence, the 28-piece collection turns fleeting magnificence into one thing tangible, even everlasting. Claire Choisne, the model’s inventive lead, takes cues from Japanese ikebana and wabi-sabi to create six compositions that shift from gentle to shadow—an intentional fade-out that displays nature’s fragility.
The idea is easy however putting: what if we might freeze a second earlier than it disappears? Over 18,000 hours of labor later, the result’s a lineup that feels half sculpture, half love letter to the pure world. With this assortment, Choisne doesn’t simply push supplies—she challenges emotion. It’s a quiet, highly effective reminder of what we’re prone to shedding.
Bvlgari’s Divas’ Dream Shines Brighter in 2025
Bvlgari is conserving the flicker alive in 2025 with a contemporary drop of Divas’ Dream novelties. Assume yellow gold, daring onyx, and that fan-shaped motif that channels Roman glamour. Set to launch in July with a showstopper necklace arriving in September, the brand new lineup mixes mother-of-pearl, diamonds, and juicy pops of carnelian, malachite, and turquoise. Designed to stack, combine, and stand out, this assortment is all about assured magnificence—and a little bit further aptitude.
Cartier Turns Up the Quantity on Grain de Café
Cartier offers its espresso bean-inspired assortment a contemporary twist with sculptural shapes and movement-driven designs. The distinction between heat yellow gold and funky white gold retains issues contemporary, whereas cell beans and Palm Tree chains exhibit the maison’s technical finesse. It’s excessive jewelry that doesn’t take itself too severely—daring, lovely, and constructed to final.
Piaget Appoints Gianna Jun as World Ambassador
After her standout look at Watches and Wonders, Gianna Jun’s official debut as a Piaget ambassador looks like a pure match. The Korean display icon steps into the highlight with a putting marketing campaign shot by Ben Hassett. Easy and magnetic, Jun wears Piaget’s new Sixtie timepiece and Swinging Sautoir necklace with the form of timeless magnificence that wants no introduction.
Boucheron Goes Classic with Serpent Bohème
The Seventies are calling—and Boucheron solutions with Serpent Bohème Classic. This new line attracts from the previous however doesn’t get caught there. Gentle gold finishes and delicate floral particulars meet the gathering’s iconic teardrop silhouette, providing a refined dose of retro glam. A tribute to individuality, craftsmanship, and straightforward magnificence.
Tiffany & Co Dives Deeper with The Summer season Debut of Blue E book 2025: Sea of Marvel
Chief Creative Officer Nathalie Verdeille dives into the mysterious majesty of the ocean with Sea of Marvel, Tiffany & Co’s 2025 Blue E book assortment. Impressed by Jean Schlumberger’s visionary designs, the gathering strips the ocean of its thriller solely to rebuild it in diamonds, enamel, tourmalines, and Schlumberger signatures.
For summer time, the gathering welcomes new creations within the Seahorse and Sea Turtle chapters. These take a extra summary strategy, embracing fluid varieties, textured particulars, and surprising gemstone pairings.
A spotlight: a transformable necklace that includes over 11 carats of unenhanced purple sapphires, moonstones, and blue sapphires, crafted over 1,600 hours. In the meantime, sculptural sea turtles in aquamarine, turquoise, and diamonds echo the tranquil movement of the ocean.
Gemma Chan Joins the Cartier Household
After making an look in Singapore earlier this 12 months on the launch of chapter three of Cartier’s Nature Sauvage, actress, producer, and advocate Gemma Chan is now a Cartier ambassador. Lengthy admired for her purple carpet seems and cultural influence, she’s no stranger to the maison’s world. Her appointment is a pure subsequent step—one which displays Cartier’s continued celebration of contemporary icons.
FRED x Roland-Garros: Recreation On
Sport and sparkle meet once more as FRED returns to Roland-Garros with a brand new Pressure 10 capsule. The bracelets get a tennis-ready refresh with mandarin garnets, terracotta cords, and limited-edition yellow gold buckles. Designed as a five-set tribute to the match, it’s excessive jewelry with a sporty edge.
Qeelin’s Yu Yi Will get a Youthful Spin
Qeelin updates its Yu Yi assortment with contemporary jade shades—purple and ink gray—that play with cultural symbolism and fashionable aesthetics. The brand new designs, set in rose or white gold and completed with diamonds, mix custom and whimsy. Whether or not it’s a present or a talisman, Yu Yi retains it private and poetic.
Louis Vuitton Goes Large with Virtuosity
With its Virtuosity excessive jewelry assortment, Louis Vuitton transforms the mastery of craft into an odyssey of creativity. Informed in 5 chapters—Movement, Florescence, Pleasure, Aura, and Everlasting Solar—the gathering flows from minimalism to maximalist splendour. Vivid gems, sun-kissed gold, and diamond-set monogram flowers evoke a way of freedom and luminous evolution. Culminating in a radiant finale that took seven years to supply, Virtuosity is a daring expression of Louis Vuitton’s dedication to pushing the boundaries of excessive jewelry design.
Chanel Updates The Coco Crush Assortment
Chanel’s jewelry atelier has reinvigorated one of many maison’s core collections—Coco Crush. The brand new lineup, modelled by model ambassador Jennie of Blackpink, features a contemporary strategy to the diamond pavé settings on bangles and rings, flowing diagonally for the primary time, and playful designs akin to pendants and earrings within the letters “C” and “O”, which may be worn collectively to spell out the nickname of the legendary founder. The studio has additionally launched a contact of purple with rubies on the Coco necklace and bracelet in beige gold as a nod to Mademoiselle Chanel’s love for the daring color.
This text was first seen on GRAZIA SG.
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