China Banking Corp. has declared record-high money dividends of P5.9 billion, 16 p.c greater than the earlier yr and represents 27 p.c of the financial institution’s 2023 web revenue of P22 billion.
However that’s not all.
The nation’s fourth largest personal common financial institution likewise launched its model refresh program, changing the signages of the pinnacle workplace and branches in an ongoing rollout to present Chinabank a youthful, extra agile, and dynamic look.
The financial institution headed by Romeo Uyan likewise rolled out its digital marketing campaign that includes its new jingle and tagline, “Targeted on You,” with its first model ambassador, Miss Universe Philippines 2023 Michelle Dee, a third-generation member of the financial institution’s founding household.
READ: Chinabank studies all-time excessive 2023 revenue
“Targeted on You” conveys Chinabank’s dedication to serving its prospects and placing their finest pursuits in thoughts.
The brand new model identification, expression, and promise had been conceptualized with the assistance of senior advertising and marketing guide Nita Claravall, who has labored on quite a few branding campaigns over her a few years within the business.
Claravall labored carefully with Chinabank advertising and marketing head Aileen Vallesteros and exterior groups to present the financial institution a model makeover, in a bid to maintain its loyal market of excessive net-worth people and companies whereas increasing to the youthful purchasers, the so-called successor era who needs one thing hip and taking place.
By being “Targeted on You,” Chinabank hopes to be simply that to the following era. —Tina Arceo-Dumlao
Maharlika unveils brand
Maharlika Funding Corp. (MIC), the state-run agency managing the Philippines’ sovereign wealth fund, has lastly unveiled its brand.
The corporate image contains a stylized Philippine eagle with designs and colours that pay homage to the nation’s flag.
In an announcement, the MIC stated the design mirrored the Fund’s “dedication to constructing advantages for future generations of the Philippines.”
The MIC additionally defined that its brand was “resonating with the themes of rebirth and renewal embodied within the Bagong Pilipinas initiative”—a shoutout to the marketing campaign rally and clarion name of President Marcos, whose landslide victory in 2022 introduced his household again to Malacañang a long time after the Folks Energy Revolution that toppled his father’s regime.
Do you suppose the emblem embodies the financial imaginative and prescient of MIC and the Marcos administration? Hold forth your ideas! —Ian Nicolas P. Cigaral
MLM in pharma?
In case your physician is aggressively pushing sure medicine, beware.
That’s as a result of she or he could also be a part of a neighborhood pharmaceutical firm—rumored to be based mostly close to the Philippine Coronary heart Middle—that’s stated to be incentivizing medical doctors to prescribe its medicines to their sufferers.
Based on Biz Buzz sources, their enterprise mannequin includes medical doctors investing within the firm, and inspiring different medical doctors to speculate as properly. Docs would then earn commissions by means of the medicines they prescribe to sufferers, that are marketed by the identical pharmaceutical firm.
They earn a fee as properly from fellow medical doctors they’ve recruited, so long as the latter make prescriptions for merchandise of the identical firm to their respective sufferers.
Docs who’re “prime performers” when it comes to producing gross sales are allegedly lavishly rewarded, with incentives starting from money to luxurious merchandise comparable to automobiles and watches.
If confirmed true, then the pharmaceutical firm’s enterprise practices elevate a number of moral considerations—totally on the grounds that it’s seemingly working a multilevel advertising and marketing (MLM) scheme. Since medical doctors are incentivized to prescribe a sure model or product over others, sufferers are being robbed of a option to go for drugs that’s extra inexpensive and doubtlessly more practical.
Worse, it’s extremely doable that overmedication could also be rampantly practiced as incentives are based mostly on a quota system. This leads to a situation whereby a enterprise’ income are being prioritized over sufferers’ well-being.
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Right here’s hoping that the Division of Well being in addition to the Skilled Regulation Fee will get on prime of the scenario earlier than it will get any worse. —Tina Arceo-Dumlao INQ
