MILO® launched the newest addition to its roster of sports activities initiatives, MILO® Secure Swim in partnership with Philippine Crimson Cross, Swimtech, and Olympian Jenny Guerrero to conclude the Nationwide Catastrophe Resilience Month this July and in recognition of this previous July 25 serving as World Drown Prevention Day.
In picture (L-R): Olympian Swimmer Coach Jenny Guerrero; Philippine Crimson Cross Nationwide Area Consultant Kim Patrick Flores; SVP and Enterprise Government Officer of Nestlé Philippines Beverage and Confectionery, Veronica Cruz; Philippine Crimson Cross Coaching Unit Head Beliardo Anciro; and MILO® Philippines Model Supervisor Ana Twaño
Aiming to deal with the regarding incidence of drowning within the Philippines, this system was formally kicked off on July 31 in a bid to show younger youngsters find out how to swim, and be geared up with the required survival expertise to be ready for emergency conditions anyplace and any time.
With over 100 million Filipinos residing in an archipelago, MILO® has acknowledged swimming as an vital talent to study attributable to its life-saving properties. Sadly, attributable to inadequate avenues for studying, drowning stays deadly for a lot of locally, particularly inside the youthful populations – whether or not attributable to accidents throughout holidays, fast flooding throughout the hurricane season, or in any other case.
As such, MILO® has launched into Secure Swim as a way for younger youngsters to proceed and nourish their journey by means of sports activities, and achieve the talents that they would want when the necessity to act in emergency conditions arises. Simply as effectively, Secure Swim shall be open to all younger attendees’ dad and mom in order that they too might be geared up with correct drown prevention information for not solely themselves, however their family members.
As a model empowered by its fellow Filipinos, MILO® in launching their Secure Swim additionally commits to make sure that this system is a joint effort with varied sectors of the area people. Companion Philippine Crimson Cross will are available with life-saving classes and modules to show all attendees; the group has additionally met with MILO® throughout its Secure Swim kickoff assembly this July 31 to debate the varied alternatives Filipinos can achieve helpful information towards drowning.
Veronica Cruz, SVP and Enterprise Government Officer, Nestlé Philippines Drinks and Confectionery, elaborated on why the model has deemed this program vital for the Filipino group. She shares, “At the moment, we launch the MILO® Secure Swim: Drown Prevention Program [with the goal of] elevating consciousness and assist in addressing the alarming drowning statistics within the Philippines. As a part of the MILO® goal of nourishing Filipino children’ journey to success, rising up with sports activities is a important element. We really discover this program significant as security goes hand-in-hand with sports activities, with swimming as a life-saving talent.”
In the meantime, Philippine Crimson Cross Nationwide Area Consultant Kim Patrick Flores shared the identical advocacy, including, “[We commit] to this initiative to scale back and forestall drowning incidents by first, [conducting] complete coaching applications. Second, [to] proceed the group engagement in each area within the nation and useful resource improvement; [and also], the continual enchancment of our coaching applications.”
Simply as effectively, in its effort to make Secure Swim a well-rounded effort, MILO® goals to companion with native authorities items and Metropolis Catastrophe Threat Discount and Administration Workplaces to offer city-specific directions and modules to higher assist native residents respect the importance of drowning prevention. All in all, this system serves as a continuation of the model’s long-standing advocacy to not solely advancing the event of grassroots assist, but additionally, by means of its objective of practising water security and stopping drowning, supporting Filipinos of their energetic journey.
For extra data on this system, go to https://www.milo.com.ph/ and MILO®’s Fb web page.
ADVT.
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