Modern expertise model TECNO introduced immediately that it has turn out to be the Official International Supporter of the Asian Soccer Confederation’s newly unveiled membership competitions, the AFC Champions League Elite™, the AFC Champions League Two™, and the AFC Ladies’s Champions League™ for the 2024-2025 season. This strategic cooperation underscores TECNO’s dedication to enhancing its attain throughout its core markets in Asia, and to fostering a significant reference to each soccer fan that shares its “Cease at Nothing” spirit of progress and innovation.
The partnership was unveiled at an official signing ceremony in Kuala Lumpur, Malaysia, the place AFC representatives and TECNO executives expressed their enthusiasm and ambitions for the partnership.
“This partnership embodies the shared values of ardour, excellence, and innovation between TECNO and the AFC. Greater than only a sponsorship, it’s a milestone displaying the model spirit of ‘Cease at Nothing’ and a celebration for each events embarking on a brand new journey and creating extra impactful experiences for followers throughout Asia” mentioned Laury Bai, Chief Advertising and marketing Officer of TECNO.
“At TECNO, we at all times consider within the energy of sports activities to unite communities and encourage progress. This collaboration permits us to not solely empower each Asian soccer fan globally to have a extra interactive and immersive expertise at matches via our superior expertise, however to additionally construct a deeper connection of shared ardour between TECNO and soccer followers.”
Datuk Seri Windsor John, Basic Secretary of the AFC, mentioned: “Because the AFC enters into a brand new period of innovation and transformation, spearheaded and pushed by the revamp of our membership competitions, we’re delighted to welcome an entity that shares frequent values in international modern expertise model, TECNO.
“We thank TECNO for recognising the ever-increasing international enchantment of the AFC’s world-class competitions, that are poised to herald unprecedented ranges of development within the coming years, and we stay up for working in shut partnership with them to create extra partaking moments with the passionate followers of Asian soccer.”
By tapping into the huge fan base of AFC membership competitions, with international tv viewership near 1 billion, TECNO is poised to attach with enormous sports activities communities, enhancing the enjoyment and pleasure of soccer and inspiring folks to convey the fervour of the sport into their each day lives. As digital experiences have grown to turn out to be an indispensable half the soccer fan expertise, and because the demand for good expertise continues to rise throughout Asia, TECNO goals to broaden its model presence in numerous markets throughout the continent via its partnership with the AFC. By making cutting-edge expertise and merchandise extra accessible, TECNO hopes to convey distinctive, immersive digital experiences to soccer followers to reinforce the way in which they expertise soccer of their each day lives.
Moreover, the partnership underscores TECNO’s enduring dedication to using sports activities as a bridge to resonate with international customers and create shared experiences amongst its audiences. The idea within the energy of sports activities and expertise to encourage people to make progress, chase desires, and purse their passions is embedded in TECNO’s model DNA, and the model has been devoted to bringing this perception to life by creating significant applications that inspire customers to unlock their potential via sports activities.
Up to now, via its sponsorship of the thirty fourth Africa Cup of Nations (AFCON), TECNO created a long-lasting influence with a sequence of campaigns that made matches accessible to the whole soccer neighborhood in Africa by creating distinctive viewing experiences, along with making soccer accessible to extra distant African communities by committing to renovating 100 soccer fields throughout Africa over the following 5 years. By means of its partnership with AFC, TECNO will proceed to raise and innovate to ship comparable unforgettable experiences in Asia and encourage soccer followers to champion its “Cease at Nothing” spirit collectively to create extra and construct a greater future collectively.
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