The world’s manufacturers and companies are utilizing generative AI to create promoting and advertising and marketing content material, however it doesn’t at all times present the specified outputs.
NVIDIA gives a complete set of applied sciences — bringing collectively generative AI, NVIDIA NIM microservices, NVIDIA Omniverse and Common Scene Description (OpenUSD) — to permit builders to construct purposes and workflows that allow brand-accurate, focused and environment friendly promoting at scale.
Builders can use the USD Search NIM microservice to supply artists entry to an unlimited archive of OpenUSD-based, brand-approved property — equivalent to merchandise, props and environments — and when built-in with the USD Code NIM microservice, meeting of those scenes may be accelerated. Groups can even use the NVIDIA Edify-powered Shutterstock Generative 3D service to quickly generate 3D new property utilizing AI.
The scenes, as soon as constructed, may be rendered to a 2D picture and used as enter to direct an AI-powered picture generator to create exact, brand-accurate visuals.
World companies, builders and manufacturing studios are tapping these applied sciences to revolutionize each side of the promoting course of, from inventive manufacturing and content material provide chain to dynamic inventive optimization.
WPP introduced at SIGGRAPH its adoption of the applied sciences, naming The Coca-Cola Firm the primary model to embrace generative AI with Omniverse and NVIDIA NIM microservices.
Companies and Service Suppliers Enhance Adoption of Omniverse
The NVIDIA Omniverse growth platform has seen widespread adoption for its potential to construct correct digital twins of merchandise. These digital replicas permit manufacturers and companies to create ultra-photorealistic and bodily correct 3D product configurators, serving to to extend personalization, buyer engagement and loyalty, and common promoting costs, and decreasing return charges.
Digital twins can even serve many functions and be up to date to satisfy shifting client preferences with minimal time, price and energy, serving to flexibly scale content material manufacturing.
Companies and Service Suppliers Enhance Adoption of Omniverse
The NVIDIA Omniverse growth platform has seen widespread adoption for its potential to construct correct digital twins of merchandise. These digital replicas permit manufacturers and companies to create ultra-photorealistic and bodily correct 3D product configurators, serving to to extend personalization, buyer engagement and loyalty, and common promoting costs, and decreasing return charges.
Digital twins can even serve many functions and be up to date to satisfy shifting client preferences with minimal time, price and energy, serving to flexibly scale content material manufacturing.
World advertising and marketing and know-how companies firm Monks developed Monks.Circulate, an AI-centric skilled managed service that makes use of the Omniverse platform to assist manufacturers nearly discover completely different customizable product designs and unlock scale and hyper-personalization throughout any buyer journey.
“NVIDIA Omniverse and OpenUSD’s interoperability accelerates connectivity between advertising and marketing, know-how and product growth,” stated Lewis Smithingham, govt vp of strategic industries at Monks. “Combining Omniverse with Monks’ streamlined advertising and marketing and know-how companies, we infuse AI all through the product growth pipeline and assist speed up technological and artistic potentialities for purchasers.”
Collective World, a inventive and know-how firm, is an early adopter of real-time 3D, OpenUSD and NVIDIA Omniverse, utilizing them to create high-quality digital campaigns for purchasers like Unilever and EE. The applied sciences permit Collective to develop digital twins, delivering constant, high-quality product content material at scale to streamline promoting and advertising and marketing campaigns.
Constructing on its use of NVIDIA applied sciences, Collective World introduced at SIGGRAPH that it has joined the NVIDIA Companion Community.
INDG is utilizing Omniverse to introduce new capabilities into Grip, its standard software program instrument. Grip makes use of OpenUSD and generative AI to streamline and improve the creation course of, delivering gorgeous, high-fidelity advertising and marketing content material quicker than ever.
“This integration helps convey important efficiencies to each model by delivering seamless interoperability and enabling real-time visualization,” stated Frans Vriesendorp, CEO of INDG. “Harnessing the potential of USD to remove the lock-in to proprietary codecs, the mix of Grip and Omniverse helps set new requirements within the realm of digital content material creation.”
To get began constructing purposes and companies utilizing OpenUSD, Omniverse and NVIDIA AI, take a look at the product configurator developer sources and the generative AI workflow for content material creation reference structure, or submit a contact type to study extra or join with NVIDIA’s ecosystem of service suppliers.
Watch NVIDIA founder and CEO Jensen Huang’s fireplace chats, in addition to different on-demand classes from NVIDIA at SIGGRAPH.
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