It’s that point of the week once more, people!
This time, the trade has afforded a quite wide selection of reports for our perusal:
- Energica’s monetary chapter is being reconciled within the type of an public sale, with the corporate going to the best bidder.
- Ducati releases monetary 12 months, celebrates income of over €1 billion euros.
- For the second time in a row, Harley-Davidson has reduce the worth of their Nightster.
- Brabus has formally filed for his or her subsequent luxurious monster – and this one is a 1400R.
- Yamaha has determined to contribute to carbon neutrality by tinkering with a carbon-neutral paint course of that’s simpler, permits extra colours than ever earlier than, and lowers their carbon footprint.
Let’s begin with Energica’s present state, we could?
Electrical All the pieces: Energica to be Auctioned Off to Highest Bidder



Bid Set at a Minimal of €4,275,000
A short time in the past, we coated that Energica was unable to keep up its most popular monetary state as a result of some quite unlucky selections made by its mother or father firm; this led to a chapter judicial liquidation determination in October of 2024.
Now, we’ve obtained an replace on what’s going to occur with Energica in addition to almost all the pieces linked to the model.
In accordance with protection from Motociclismo, Energica’s being auctioned off. Bid submissions closed right this moment, so tomorrow, we are going to get a extra intimate concept of who ended up being the best bidder on Ideanomics’ primary EV bike model.
What value is Energica anticipated to land in these public sale outcomes? We’re advised that the estimated vary might be between €3,206,250 – the minimal bid – and €4,275,000, the bottom value that the upper powers can be keen to just accept for Energica.
Whoever finally ends up being the winner will obtain nearly all of Energica’s elements, together with the next manufacturing parts:
- Totally assembled bikes
- Partially assembled bikes
- Energica mental property
- Choose unnamed extra belongings
Right here’s an excerpt on extra public sale particulars from the public sale itemizing itself:
– Energica public sale itemizing (RideApart) |
Time will inform what Energica finally ends up bringing in from the public sale block; within the meantime, keep tuned for information of the brand new proprietor of Energica and all her related elements and processes!
For extra data on Energica’s public sale course of, make sure you try Motociclismo’s protection on the subject:
Within the Internet: Ducati Made Over €1 Billion in 2024



New Bikes Slotted for MY2026
There’s no denying that Workforce Purple has secured a profitable empire for themselves. From Ducati’s continued triumphs on the MotoGP circuit to the droves of Ducati Purple riders that flock to each World Ducati Week occasion and the optimistic barrage of neighborhood assist towards Bologna’s primary bike model, one might say Ducati rests on some very deserving laurels.
Not that we’d like it, however this new replace from the latest Ducati monetary assertion supplies much more proof of affirmation that Ducati is crushing it.
Need to guess how a lot Ducati made in the latest fiscal 12 months?
Bets positioned? Drumroll, please… and we hope you guessed greater than $900 million!
In accordance with Motorbike.com, Ducati maintained its status for achievement with a shocking €1,003,000,000 billion (roughly $1,092,417,450 USD) in revenue. This marks the third 12 months in a row that Ducati has maintained these figures, having locked in on €1,065 billion in 2023 and €1,089 billion in 2022 (by way of CycleNews).
Naturally, Ducati’s CEO was anticipating such successes and acknowledged his pleasure in as many phrases beneath:
“2024 ends with a optimistic stability that, regardless of a difficult aggressive atmosphere, confirms our solidity and a benchmark profitability within the two-wheeler market. We get pleasure from a stable monetary base that permits us to repeatedly and considerably put money into analysis and improvement, innovation and racing competitors, whereas persevering with to strengthen the distinctiveness and status of our product vary and guaranteeing the excessive requirements of high quality and repair typical of a product of excellence.
This, mixed with our dedication to creating each Ducatista really feel a part of an excellent household, makes the model extra beloved than ever right this moment.” – Claudio Domenicali, CEO, Ducati (Motorbike.com) |
Further details about Ducati’s 2024 fiscal 12 months:
- Ducati’s working end result (EBIT) stood at €91 million euros (+9.1% profitability in comparison with 2023)
- Ducati delivered 54,495 bikes in 2024 (-6.40% in gross sales in comparison with 2023)
In case you’re confused by that final mark, keep in mind: Ducati advised us that they had been honing in on a philosophy that “preserves the exclusivity and worth of its merchandise for its passionate clients.” (by way of GP Paddock). Judging by the variety of bikes bought in 20-24 (much less) and the amount of cash made (extra), I’d say their philosophy is working.
For extra data on Ducati’s monetary 12 months successes, try the corporate’s press launch excerpt on Motorbike.com:
Davidson Offers: Harley Cuts Worth of Nightster…Once more



Watch Out, Indian!
A current value reduce within the camp of Harley-Davidson has a number of of us wanting on with small smiles, and we thought we’d allow you to in on the connection.
For nearly 120 years, firms Harley-Davidson and Indian Bikes have been rivals. Each are identified for his or her American-bred muscle bikes, their bagger cruisers, and their loyal, land-of-the-free-home-of-the-brave, stylin’ neighborhood.
This neck-and-neck, aggressive, totally wholesome state between Harley-Davidson and Indian Bikes has been likened to that of Coca-Cola and Pepsi; heck, even The Petersen Automotive Museum in Los Angeles bought with the proverbial program and not too long ago launched an exhibit titled, “Harley vs. Indian: Conflict of America’s Two-Wheeled Titans” (by way of Wheels Of Grace).
In the present day, the competitors between two of America’s largest true-blue bike manufacturers sits heaviest within the value drops every firm endures to stay on the forefront of the using season – and this 12 months, Harley-Davidson’s seems to return out forward.
In accordance with protection from Prime Velocity, Harley’s made a second, steep value reduce to one among their trending bikes, the Nightster. Initially set at an MSRP of 11,999, Harley snipped the bike’s price to $10,499. In the present day, the Nightster is now boasting an MSRP of $9,999, a mere $2,500 below the corporate’s Nightster Particular, their two-up-happy variant of the identical mannequin.
What’s the significance of this new value drop? Effectively, Harley has simply positioned their Nightster at the very same MSRP as Indian Bikes’ new Scout Sixty Bobber, giving America two cruisers for lower than $10,000 (three, if we need to embrace Japanese rivals and make point out of Honda’s $9,599 Insurgent 1100).
What do you assume? Are you extra possible to decide on Indian’s cruiser or Harley’s newly-discounted Nightster?
For extra data on the Nightster’s value reduce, try Prime Velocity’s protection:
Quick Filings: Brabus Registers new 1400R



KTM Collaboration Continues Amidst Uncertainty
There’s nothing extra healthful than having sure two-wheeled moist goals realized within the type of a registered patent, is there? 🙂
In the present day, we pay homage to the clever snooping of 1 Dennis Chung, who has uncovered approval papers from the U.S. Environmental Safety Company for Brabus’ new brainchild. In fact, we have now been ready with bated breath to see if Brabus’s choices can be affected by the chaos that has been KTM’s debt consolidation ever since we obtained the replace of Workforce Orange’s residual debt funds, so this information comes as a slight balm to the proverbial soul (to mine, at any fee).
However again to the papers.
In accordance with Chung’s protection, the registered recordsdata present a beast of a motorbike within the works, with 1400cc usable by Brabus’s finest, due to KTM’s abominably punchy 1390 platform. We already knew as of round a 12 months in the past that Brabus was pondering of a trifecta of treasures referred to as the “Brabus 1400 R Rocket,” “Brabus 1400 R Tailor Made,” and “Brabus 1400 R Signature.” Now, with the arrival of those approval papers, it is rather attainable that Brabus could possibly additional capitalize on all the above. Huzzah!
We’re advised that this new 1400 R was added to the EPA’s most up-to-date replace on March 11; primarily based on the corporate’s 2024 occasion teasing TRON accents (and hints of a spring 2025 reveal), we expect a motorbike with some quite distinctive components to reach quickly!
For extra data on Brabus’ incubating 1400R magnificence, try Chung’s protection at Motorbike.com:
The Eco-Nook: Yamaha’s Model New Paint Course of



Electrification Added to Yamaha’s Paint Line
Whereas not all people needs to get on the carbon-neutral bandwagon that features important monetary sacrifices, there are a number of smaller methods of contributing to a cleaner future – and for Yamaha, a kind of methods is by electrifying their portray course of.
In accordance with Yamaha’s press launch, we now know that Yamaha has applied a brand new portray course of into their line at Iwata Predominant Manufacturing unit. The concept is straightforward; beginning February, Yamaha has electrified the next paint processes:
For Yamaha, this paint line – christened CN1 – is the bike trade’s first all-electric product portray line in operation, making for an modern resolution to the continued launch towards carbon neutralization.
In case you’re questioning concerning the integrity of the substances being utilized to Yammie bikes with CN1, it must be famous that Yamaha’s new electrical processes DO change sure substances. Decrease-temperature paints have been utilized with an unnamed paint producer, whereas extra {dollars} had been spent within the pursuit of a compact facility design, new insulation and air provide recycling tech selections.
We’re advised that CN1 is even simpler a course of than what the corporate was doing earlier than, as acknowledged by Yamaha’s press launch by way of the next quote beneath:
– Yamaha, “Yamaha Motor Launches Motorbike Trade’s First Carbon-Impartial Paint Line.” February 27, 2025 (Yamaha) |
CN1 is only a step in Yammie’s carbon-neutralizing journey; we’re nonetheless working in direction of the corporate’s “Environmental Plan 2050” (by way of Yamaha), which goals at reducing all emissions concerned in Yamaha’s manufacturing websites throughout the subsequent ten years and doing the identical throughout the model’s provide chains throughout the subsequent 25 years.
Go, Yamaha!
What colours do you assume Yamaha will deliver out with this new portray course of?
For extra data on the electrification of Yamaha’s paint course of, try Yamaha’s press launch on CN1: